Née is a luxury name change brand featuring elevated, design-forward name change kits and keepsake pieces for brides and newlyweds.
Inspired by the French word for “maiden,” Née reimagines the name change process as something intentional, chic, and celebratory. Our signature kits include everything you need to officially change your name—beautifully organized and wrapped in packaging you’ll actually want to keep.
We’re here for the modern bride, the minimalist romantic, the organized MOH, the sentimental bridesmaid. Whether you’re changing your last name, preserving your wedding keepsakes, or gifting the bride who has everything, Née is made with her in mind.
Founded in 2022 by Alex Goldney (née Cassidy). After her NYE 2021 wedding, Alex had to quickly change her name before moving to France—and found a major gap in the market for elevated, aesthetic name change kits. She created Née to make the process feel effortless and exciting.
Today, Née partners with top wedding registries and coveted planners across the U.S.—and with new product categories launching in 2025, Née is quickly becoming the go-to gift for the modern bride.